“WORLD HUMANITARIAN DAY”, 19 AUGUST 2012 – SOCIAL MEDIA CAMPAIGN

Dear NGO Representative,

Attn: Human Rights Commission of Pakistan

As you may know, 19 August is World Humanitarian Day.  Every day we see and hear images and stories of human pain and suffering – in our own neighbourhoods or in countries far away.  We believe we can all do something about it, and that together, we really can make the world a better place.

In 2008, the United Nations General Assembly designated 19 August ‘World Humanitarian Day’: to raise public awareness of humanitarian assistance worldwide; to recognize people who risk their lives to help people in need – wherever they are; to mark the day when 22 UN and aid agency workers lost their lives in an attack on the UN offices in Baghdad

Four years later, World Humanitarian Day has become a global celebration of humanitarian action. This year’s ‘I Was Here’ campaign celebrates the collective power of people to help others and leave the world in a better state than they found it. It captures the spirit of ‘people helping people.  This can mean helping a neighbour or volunteering at a local charity.  It could also mean travelling to another country as part an emergency life-saving team or running a major aid operation.  Music superstar Beyonce is lending her inspiring song ‘I Was Here’ and helping to promote the campaign. We urge everyone to pledge at least one humanitarian action on WHD – however great or small – and tell the world about it

Our “goal” this year is also to make the day more well known–like Human Rights Day, or International Women’s Day.  To this end, the United Nations is engaged in a social media campaign, which aims to reach one billion people, with the theme of “people helping people.”

We are turning to you to get your organisation’s support for the campaign.

We are therefore asking you the following:

1. Please ask all your staff to join the campaign to support WHD through their personal Facebook, Weibo, or Twitter accounts.
2.  If your organisation has a Twitter or Facebook account, sign your organisation up to the campaign, using whichever account has more followers. Through the technology of Thunderclap, all your followers will be added to the total number of people reached.

 

 

 

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